Artificial Intelligence (AI) and machine learning (ML) have already made significant inroads in the field of marketing and are poised to...

Imagine leaving the back door of your business office unlocked each night, where your most valuable assets would likely be stolen. That’s...

While building awareness of your brand is certainly a necessity for your company's growth, it's not always so easy to achieve. The volume...

A unique selling point (USP) or unique selling proposition is a vital consideration that businesses should highly regard and implement in...

Keeping customers is one of the biggest challenges startups face. Entrepreneurs need to be aware of simple strategies they can regularly...

A significant challenge faced by small and medium enterprises (SMEs) in the Bahamas is competition in the "informal economy." In 2017,...

The marketing world is taking a new turn through digital transformation as more businesses embrace the change. New trends continue to...

While the pandemic is still lurking, the situation has certainly improved as compared to the previous two years. Lockdowns are now a...

Are you a small to medium-sized business owner who's barely been able to keep your new or existing business afloat in the midst of the...

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to...

Here's how to prove your company is growing... Growth is an important goal for every company, especially for a new or small business...

A well-executed 15-minute presentation deck can hold potential investors' attention long enough to explain what your product does and why...

Most businesses are no stranger to dips in revenue. In fact, according to a recent study by US Bank, over 80% of businesses today fail...

Getting investors excited about the opportunity in your business takes more than a regular business plan. Your first hurdle will be to...

The loans are guaranteed up to 75% based on the funding provided by the IDB. Some guarantees will be up to 90% for special industries.

A business plan is a very important strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs to focus on the...